Boys making movies



I'm appalled by these do-it-yourself mortgage broker ads. The thought processes are so transparent. Most of these brokers are young men. They seem to think that the key to sales success is linking young partially clothed women with their mortgage products.

They end up producing crude, lewd, and offensive commercials, which are almost certain discourage any female clients. These guys might be mortgage brokers, but I sense they would prefer to be making specialist videos for an exclusively male clientele.

BTW, check out the mixed message at the end of the clip. Spot the family photos on the desk, which happen to be pointing towards the camera and away from the broker.

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